A brand style guide is simply the documentation of your brand identity, presented in a format that makes it easy to apply the identity to any content you create. From your logo to your brand voice, it’s a toolkit to help you present a consistent, cohesive brand to the world.
Most brand style guides include the purpose, vision, mission, values, voice, tone, personality and messaging. We will only be focusing on the visual elements of a brand for this assignment, such as: logo, colors, typography, photography, illustrations, etc.
