Final Project


This is where you pull it all together and design a finished comp. You will also write your 5-page editorial philosophy that explains your overall approach to this new publication. You may use a previous concept from project 2 for this final design and include those pages as part of your final project. Just make sure to fix any issues that were part of that previous project. The guidelines for the project are below in a downloadable PDF.


Click on the PDF to view

You will work individually and design a twenty-seven (27) page publication prototype for a new magazine. This will include: one Front Cover, two Table of Contents, and twenty Feature pages. Two of your feature layouts must extend over six (6) or more pages. You may create additional pages in your design however, it will be in addition to the required twenty-seven (27) pages. You are also required to create an editorial philosophy.

Requirements for Cover
Tag line
Cover art
Cover blurbs
Price information
Bar code

Requirements for Table of Contents
Mini Nameplate
Tag line
Volume #
Issue #
Contents list (each item should include: title, caption, page #)
Cover art credit line
Gutters (consistent width)
Margins (consistent width)
Use of a grid

Requirements for Feature Articles
Display head
Folio (with publication title, date and page #)
Initial cap
Image credit
Pull quote and/or sidebar
Text (in columns)
Author byline

Type a two page (minimum) double spaced editorial philosophy and formula for the publication prototype you plan to create for your final project. It should include at least a discussion of the following information:

1. dreams, intentions and influences;
2. publication title and slogan;
3. mission statement or purpose;
4. target audience;
5. content and editorial voice;
6. design scheme;
7. organization and distribution of content;
8. advertising/editorial ratio;

This project affords the student the following opportunities:

(1) to consider how design conveys meaning;
(2) to employ design principles as tools of persuasion and navigation;
(3) to select appropriate typefaces, fonts, styles, images, and image processes for use;
(4) to demonstrate an appropriate utilization of space;
(5) to create effective image and text combinations;
(6) to create a grid that: a) can be employed repeatedly; b) enables the designer to provide visual continuity from page to page; and: c) allows for design flexibility;
(7) to represent (by means of visual design) issues or ideas;
(8) to explore and expand technical and aesthetic abilities;
(9) to produce representative materials for presentation;
(10) to practice meeting deadlines.

You will be evaluated according to:

(1) selection/use of type and image;
(2) use of a page grid;
(3) use of design elements;
(4) overall creative ability;
(5) effectiveness in attracting and maintaining attention;
(6) readability and legibility of both text and images;
(7) craft and technique
(8) required items (nameplate, cover art, etc)
(9) editorial philosophy

Note: You could also lose points for poor design skills, for typographic, spelling, grammar, and/or spacing errors, for not following instructions, and particularly, for not meeting deadlines

TOTAL: 350 points

Once you’re satisfied with your layout and design, export the finished page into a PDF document. Make sure the “Spreads” box is checked when you export your project to PDF. The file name should be LastName_Final.pdf


For the editorial philosophy, export as a PDF or a Word Doc file and name it as LastName_Editorial.pdf or LastName_Editorial.docx

Then submit the files through the Assignments tab on TRACS.